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Making Money!

Updated: Nov 22, 2021



Here are our projections for the unit economics. As you can see, the mold will be our biggest cost in year 1.






Here are our financial forecasts for the next three years. Some key things we assumed, based off of interviews with physical therapist, were:

  • there are 4-5 new knee patients/week/PT

  • less that 20% require surgery and about 10% require bracing

  • many insurance companies cover bracing devices with a doctors referral

  • about a $5,000 cost per software sale

Also, as of 2019, there are 2,405 PTs in Houston out of about 10,000 in Texas.


Based off of these projections, we'll make money in the second year!

 
 
 

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Key Assumptions

Target Market

USA Market 2 million users

Canada Market 1 million users

Package

Reusable Package

Minimal packaging 

Product Development

5 people to start

2.5 years to develop 

Software + hardware

Sales

Beginning in the US

Start in Canada year 3

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