Do we Offer the Solution?

During this exercise, we had to determine whether our product fits the ideal markets we are trying to target. Since conducting surveys, our target markets have changes slightly. We are now targeting physical therapists and the orthopedic department of hospitals. Look at our value proposition canvases below to how we fit into these segments!

Hospitals: Orthopedic Department

After mapping and comparing what our product offers to what this segment's pains are, we can conclude that our product the right fit for them. The concerns of this segment are the 30-day window of liability and that within those first 30 days after surgery, they have little to no control over the patients rehabilitation. Our product would alleviate that pain through it tracking and monitoring, which would turn into usable data. Also, the brace will be able to notify the user of any corrective action that needs to be taken. Those parameters can be set my the hospital staff, which would give them more control over the healing process during that crucial time.

Physical Therapists

After mapping and comparing what our product offers to what this segment's pains are, we can conclude that our product the right fit for physical therapists as well. The concerns of this segment are that patients don't always follow through on the give regimen and can be uncooperative, PTs don't have any control outside of their office, and there is nothing o the market that provides constant feedback. Our product would alleviate these pains through its tracking and monitoring features, which would turn into usable data and act a surveillance for when the patient is out of the doctor's care. Also, the brace will be able to notify the user of any corrective action that needs to be taken. Those parameters can be set my the office staff, which would give them more control and decrease the potential of liability.